Well, our prediction came true

WE DID IT! Venu Sports is DOA. We predicted this, and you definitely heard it here first. We spent the last week gloating about it and we are going to provide a quick break down.

It’s a short one this week due to work schedules. Let’s hit it.

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What Happened:

Venu sports is blocked from launching due to an injunction filed by FUBO TV. Fubo argued that this is anti competitive behavior.

How are the companies behind Venu reacting?

They’re appealing. It’s not a smart decision. But we’re sure some executives are quietly taking this as welcome news,

What’s the smart move?

WBD, Disney, and Fox should take the L and move on. Spin the narrative that your company was ‘forced’ to shut down due outside factors, and that you’re going to re-evaluate the offering.

Because Venu Sports is going to lose in the marketplace. It’s too pricey for not enough sports. Hell, after the pricing came out, Peter and Ahmed considered splitting a YouTube TV subscription instead.

But this is a story within a larger story, and it’s the narrative of pushing everything into a digital channel.

• This is a narrative that’s become increasingly guided by the “larger business narrative”, which is, in turn, fueling shareholder expectations.
  

• The companies think that Live TV’s growth has topped out and putting more stuff on a streaming avenue gives access to more data, targeted advertising, easier reach, parallel advertising opportunities (Separate TV and streaming ad rates for companies).

Honestly, the conception of Venu Sports just shows a lack of creativity. Launching yet another streaming service in a crowded (and increasingly confusing) space shows a huge disconnect between company and customer.

Bottom Line: Live TV is not going away, especially on terrestrial channels. So the company brief should be that it’s time to get creative with how we prioritize live events.

Eventually, there’s going to be a shift from scrolling tiles on a screen back to channel surfing (skeptical? that’s basically TikTok’s entire UX).

We’ve become increasingly of the opinion that there will eventually be a wholesale rejection of having everything on your phone.

None of this is investment advice.

Have a great week!

Ahmed and Peter