Sir, this is the owner's box

ChatGPT Graded Daryl Morey’s GM Career — Here's What It Got Right

Analytics. Bad breaks. No rings. We let AI make the case for the NBA’s most misunderstood GM.

Nike Case Study Summary: How a Retail Giant Lost Its Edge in 3 Key Areas

When Sovereign Wealth Funds Say ‘No’ to Sports

Understand the intricate factors at play in these funds' hesitance to buy into American sports.

🤦🏽‍♂️We went viral this week and it sucked

Dry heaving in a sea of ruthless comments

Business Dynamics Behind the Celtics’ $6.1B Sale

The Celtics just set a new record with a $6.1B sale. What does this mean for Jaylen Brown, and the NBA's financial landscape?

Is MLS Doomed Behind Apple’s Paywall? 🔒

What This Means for Sports Media

How new things are born

The NBA's biggest competitor hasn't shown its teeth...or its name...or...anything yet

Shopping for a basketball team

We're diving into the teams with the highest upside

Off today; Back next week

The NFL's Odyssey to 18 Games

Why the NFL is waiting for the Winter Olympics before expanding to 18 games

A new way forward

We're changing things up. Let's talk what and why.

How to Value a Sports Franchise

We're doing a deep dive into the NFL